GiftChoice is the UK malls first retailer-led multi-category gift product.
In October 2018 Intelligent Card Solutions launched GiftChoice to the UK mall. Utilising retailer own digital content / codes, we have developed the product in-line with the high street’s requirements. Focused on the ‘undecided’ market, GiftChoice is a multi-category card with a two-stage redemption model. Recipients use their code to choose from a range of over 30 retail eGiftcards.
Currently live in Sainsburys, Argos, Shell and PayPal Gifts we are looking at new channels to market and partnerships for resale of the card. Merchants will benefit from card sales commission and a new revenue stream aligned to seasonal gifting.
The Choice strategy is to develop category specific gifting solutions to meet the needs of the retail mall consumers. Whilst GiftChoice provides a one stop shop for universal gifting, we are developing more tailored cards for when purchasers already know they have a shopaholic or foodie they are buying for.
